This is my first guest post for the Make your Mark blog so I thought what better topic to start with than making your first sale?
There are some simple steps you can follow to secure that first customer cheque – a cheque that will look so good you’d rather hang it on the wall than put it in the bank.
1. Make a list
Make a list of the people you think will be interested in your product/service. Include friends, family, contacts, colleagues and other local businesses.
2. Make your pitch
Contact the people on your list with a personal message (no one likes group email!.) Set out the benefits of what you have to offer. Include details of the cost and your contact information but don’t expect to receive dozens of immediate calls. There’s a bit of follow-up for you to do.
3. Follow up
Call your contacts, ask if they received the information and whether they’d be interested in learning more at a meeting.

4. Show up
Arrive at the meeting on time! Be friendly and professional, ask plenty about the prospective customer and respond by showing how your service/product can help them. If they agree to a deal, bring the meeting to a speedy end as it’s now time for you to head back home and deliver on what you’ve promised.
5. Tell the world
With a first sale sealed, you’re well and truly in business so be sure to tell everyone! A sale gives you a customer, credibility and a track record. And that will bring even more customers to your door.
Emma Jones is founder of the home business website, www.enterprisenation.com and author of ‘Spare Room Start Up – how to start a business from home’ published by Harriman House.
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