Enterprise UK Blog

So, you may have guessed that I’m quite intrigued about Innocent (one of my favourite brands) selling shares to Coca-Cola. Innocent have said that what comes with their partnership with Coca-Cola is money and reach. This will mean a massive spread of their (quite good) products and values across Europe. This admittedly makes lots of sense, and yet, on twitter today I’ve had varying responses. A tweet from Jlowthrop said “Hmm not so innocent any more! Really not cool!” and ArrivalEd questioned their reasons.

The bleeding hearted liberal in me instantly took against Innocent playing in the big boys’ park, then I started to look at the whole picture. What they seem to be doing is taking control of their destiny. The economic climate is definitely going through a trough at the moment and for Innocent to continue to be successful they must be bold and lead at the forefront of enterprise.

Over the next couple of weeks, we’ll be talking a lot more about taking control and what that means for businesses, entrepreneurs, employees and young people.

In times of uncertainly it is the brave who stay strong, and maybe once I’ve taken off my sandals and put down my muesli I can see that businesses can take control without losing their morals and that no matter what, Innocent will continue to stay innocent. I hope.

This entry was posted on Tuesday, April 7th, 2009 at 2:41 pm and is filed under take control. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.