Coca Cola, Croydon, shoes and blogging
August 5th, 2008 by hbourneA few things have caught my eye this week, including:
- a campaign to encourage Coca Cola to fund distribution of medicines in Zambia using its existing distribution network, which took off due to the power of Facebook.
- a student visit to Africa, where they were so moved by the differences between schooling in the UK and Africa that when they had to go home, they left their shoes behind. In Tanzania you can only go to school if you have shoes.
Both stories struck a cord as they really resonate with Enterprise Week’s mission this year, to unleash enterprising ideas and address some of society’s biggest issues. How can we encourage young people in the UK to come up with solutions like these?
- BBC also ran a story about the growth of blogs written by women. A conference in the States recently brought together some of these female bloggers with brands who are keen to tap into their collective knowledge and influence, and not least because of their spending power. I wonder whether we are as far down this road in the UK?
And, as Trevor would say, finally…a look at the survey which claims that Croydon is the ‘chavviest’ town in the UK. Two thoughts on that. Firstly, as mentioned in an earlier blog the word chav comes from the early Romany word for youth so literally speaking Croydon shouldn’t be too upset about being seen as youthful. And secondly, Croydon was also a regional winner in our search to find the most enterprising places in the UK last year. So maybe things aren’t all that bad there after all.
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